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We make finances fun and accessible for everyone through unbiased education, coaching and events. Available online or via our app - sign up for free today!

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Explore SmartPurse

We are a leading financial wellness platform, designed by women, welcoming all

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Up Next: VIP Masterclass

How to Eat for Maximum Energy
With Nutritional Health Coach Ayesha 
30th July, 7.30 pm BST

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VIP Subscription

Your ultimate pass to success. Access 80+ online lessons, exclusive masterclasses, weekly live coachings and more

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Courses & Events

Embark on a thrilling finance journey with extraordinary events and empowering courses

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Product & Provider Check

Get an independent review of your financial products and providers to ensure you're not overpaying and your investments are yielding fair returns...

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SmartPurse App

Boost your financial success in just three minutes a day with our app! Discover how to invest wisely, optimize your...

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Employer Financial Wellbeing

Join the growing number of innovative companies that are benefiting from the transformative impact of our financial wellness on productivity...

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Experts & Tools

A helpful network of SmartPurse-vetted financial experts that offer you 1:1 impartial money advice


Empower your workforce

Financial distress costs UK employers over 2.7bn CHF annually.
Imagine what this could mean for your team?

Join the growing number of companies already witnessing the transformative impact of SmartPurse financial wellness on productivity and employee well-being.

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Boost your success in just 3 minutes per day! 💸

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  • Learn how to invest, optimise your pension and make a difference
  • Master essential financial terms with our interactive glossary
  • Access inspiring webinars
  • Take a snapshot of your financial health
  • Collect and earn rewards

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Why SmartPurse?

The results speak for themselves

Save up to 6,000 CHF/yr

6 out 10 SmartPurse users detect new saving potentials

9 out of 10

optimize their retirement planning and retirement provisions


feel motivated and start to take action for their finances

How it all began...

Meet our co-founders, Jude Kelly & Olga Miler.

On a mission to close the gender education gap, their joint knowledge and experiences expand across the financial industry and the arts.

In other words, they know what they're talking about when it comes to life & money - and before long, so will you.

Meet the team


Thrive in life and do good

We believe everyone has the right to succeed

With a VIP subscription, you'll help us keep our content free of advertising and product placements, and facilitate free access for students and those facing financial difficulties.

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We provide practical financial knowledge for everyday life.
All our photography on this page features real people in real-life situations.
Foto credit: Luke Foresythe, London I Lara Kaiser, Zürich

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